K&J’s Elegant Pastries’ Sweet Success Story Powered by Social Media
- Sierra Pope
- Jun 13
- 2 min read
Sierra Pope | Multimedia News Intern
4-minute Read
GRAND PRAIRIE, Texas – Kristal Bryant, the owner of K&J’s Elegant Pastries in Alabaster, Alabama, has nearly 80,000 followers on TikTok and over 40,000 followers on Instagram. Yet, the key to her social media success is her customers.
K&J’s Elegant Pastries serves milkshakes in a variety of flavors, ranging from birthday cake to salted caramel. When it comes to cupcakes, the shop has more than 40 flavor combinations; however, the five standard flavors available everyday include vanilla, strawberry, red velvet, sweet potato, and cookies and cream.
K&J’s Elegant Pastries also creates custom cakes for any special occasion with periodic dessert catering that supplies many treats like mini cupcakes, parfaits, chocolate-covered strawberries, and pretzels.
Bryant’s baked goods have received awards from several contests. During the Magic City Chocolate Challenge, held by the nonprofit organization Disability Rights and Resources, each chef brings a dish that is sampled by a group of judges. Bryant won in 2016 for her peanut butter cupcakes topped with white chocolate bacon.
Despite raving social media engagement, business has not always been easy for Bryant. Years ago, her first online customer called the health department to report that Bryant was making cakes at her residence.
After working at a bar and bistro for six months to help sustain her business, she got an unexpected gift from her parents.
After three and a half years, Bryant left that store and moved into her current location in February of 2017.
To learn more or place an order, check out K&J’s Elegant Pastries' contact information here.
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